Case Study

Fetch.ai — Strategic Community Activation in Geneva

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Fetch.ai — Strategic Community Activation in Geneva — featured image

Overview

Context

Fetch.ai is building decentralized infrastructure for autonomous agents and AI-powered coordination. As adoption grows, the protocol faces the challenge of making its technical vision tangible to a broader audience of investors, developers, and ecosystem collaborators. To support that effort, the Fetch.ai Foundation partnered with Decentral House, a part of the STORM Partners ecosystem, to produce a targeted in-person activation in Geneva. The goal: create an environment where the ecosystem's value could be experienced, not just explained.

Strategy & Growth

The Activation

In April 2025, STORM Partners hosted "AI Agents & Web3: The Future is Taking Shape" at Decentral House in collaboration with Fetch.ai and ecosystem project Nuklai.

  • Featured Speakers:
  • • Maria Minaricova, Director, Fetch.ai Foundation
  • • Mattijs de Vries, Founder, Nuklai

The event highlighted Fetch.ai's infrastructure design and demonstrated live adoption through Nuklai, a data layer protocol leveraging Fetch's agent framework.

STORM Partners' Contribution

STORM Partners delivered end-to-end event strategy, curation, and execution through Decentral House.

Narrative & Agenda Shaping

Collaborated with the Fetch.ai Foundation on a clear, compelling event format, balancing technical depth with accessibility.

Audience Curation

Invited a targeted group of Web3 professionals from infrastructure, AI, and venture, focusing on the quality of engagement over volume.

Event Execution at Decentral House

Hosted and moderated the evening, which included keynote talks, a panel Q&A, and an informal networking apéro.

Post-Event Visibility

Coordinated media coverage through BeInCrypto, amplifying the event's message to a wider audience.

Results

Outcomes

  • Hosted a high-caliber ecosystem showcase in a strategic European hub
  • Created a replicable model for in-person engagement with complex infrastructure
  • Strengthened Fetch.ai's visibility among builders, investors, and ecosystem partners
  • Reinforced Decentral House's role as a node for curated Web3 storytelling

Services Delivered

  • Event Structure & Agenda Co-Design
  • Strategic Audience Curation
  • Event Production, Moderation & Execution
  • Media Coordination & Post-Event Coverage

For ecosystems with technically advanced infrastructure, in-person activations offer a powerful way to build understanding, trust, and momentum. STORM Partners blends strategic focus with operational delivery, creating moments that matter, for audiences that count.

Alexandra Domecq

Alexandra Domecq

Head of Marketing & Communications, Fetch.ai

“Working with the Decentral House team was a fantastic experience. They were dynamic, efficient, and incredibly responsive throughout, making the whole process seamless. The event itself was a real success, and we truly enjoyed connecting with local people interested in the exciting intersection of AI and Web3.”